Essex Models and Miniatures archive
Category: Cord

Matchbox, 1937 Cord 812

by Peter
Categories: Cars, Cord, Diecast models, Matchbox, Yesteryear
Tags: No Tags
Comments: Leave a Comment

The Matchbox Cord is one of the later Yesteryear series  and numbered Y18, it was released in 1978 and ran until 1983 and was available in various colours, this one is called plum and suits the car well.

Called the Cord 812, this was the supercharged version of the real car, the Matchbox cord reproduces the chrome exhaust manifolds the supercharged car had coming from the engine bay.

The real car

E.L. Cord was only one of many earnest, skilled and dedicated entrepreneurs whose dream of establishing an automotive empire to rival Ford, GM and Chrysler was dashed by the Great Depression. At one time, Cord controlled the Checker and Yellow cab companies, Duesenberg, Lycoming, Stinson Aircraft and American Airways, among a portfolio of over 150 companies. A master salesman who worked his way up through the automobile business, the basis of Cord’s industrial empire was Auburn Manufacturing, which he acquired in 1924. He set to work to resuscitate Auburn and succeeded brilliantly by providing a winning combination of performance, style and remarkably good value.

In 1929, Cord took Auburn to the next level, introducing the Auburn-derived automobile Cord named after himself, the Cord Front Drive, now commonly known as the L29, with distinctive, sporting appearance and great performance for its price. Soon after, the stock market crashed and with it the market for another Cord project, the “Baby Duesenberg.” Nonetheless, its distinctive styling provided the basis for a new medium-priced, front-wheel drive car from Cord, the 810.

The 810 was intended to restore Cord’s auto manufacturing operations to health, using his well-proven formula: styling, performance and reasonable price. In the process, Gordon Buehrig’s clean and unadorned coffin nosed, retractable-headlight design would create a design standard by which cars are still judged today. Powered by a Lycoming-built V-8 engine, it created an instant sensation at its November 1935 introduction at the New York Auto Show, so much so that Cord could not meet demand.

The 1937 Cords, now designated 812, were little changed cosmetically from the 1936 models, and a supercharged engine option was now made available. Cord’s experience with Duesenberg, another of the Cord companies, made it relatively simple for them to add a Schwitzer-Cummins centrifugal supercharger that provided a maximum of six-psi boost, increasing the Lycoming V-8’s power output to between 185 and 195 horsepower.