Essex Models and Miniatures archive
Category: Clockwork toys

Marx Smash Martian

by Peter
Categories: Clockwork toys, Futuristic/sci-fi, Marx Toys, Robots & Aliens
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TV adverts have been with us as long as TV itself and many icons have stayed with us, the Smash martian will be remembered by many from the 1970′s.

Smash Martian 1

Mr. Smash is all plastic with clockwork motor and removable antennae. It hobbles slightly as it moves forward. Simultaneously the arms move back in forth in opposite directions while the upper head and mouth move up and down. The little brown object held in Mr. Smash’s right claw is actually a plastic potato! Best of all it works great!

Mr. Smash was actually a commercial advertising figure used to promote the sale of Cadbury’s Smash# brand of instant mashed potatoes. The “For Mash get Smash” sticker logo on the robot’s chest refers to the potato product. It became a well known European phrase in the early to mid-1970′s. The commercial shows a family of Martians marvelling at the curious potato eating habits of “primitive” Earthlings. It was such a big hit that Cadbury’s contracted the Marx company to produce a plastic robot toy based on the commercial.

Smash Martian 2

More on Marx Toys


Chad Valley, Wee Kin, Tower truck

by Peter
Categories: Chad Valley, Clockwork toys, Diecast models, Trucks
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Chad Valley started way back in 1860 as a stationary printers and went on to make board games, the name Chad Valley came from a local brook/stream called the Chad in Harbourne.

This truck, Numbered 232 was produced between 1949 and 1953 under the Wee Kin brand also owned by Chad Valley.

Chad Valley TT1

Made of diecast metal , it has a clockwork motor and operating tower.

This particular truck chassis has been used for many body types including a milk truck, breakdown truck and a flat bed truck among many others.

Chad Valley TT2

Chad Valley was bought out by Palitoy in 1978 and the name finally bought by Woolworth’s in 1988, the Chad Valley name still continues and made elsewhere.

For the full Chad Valley history  see the PDF on this link http://www.giochidelloca.it/storia/valley.pdf