Marx Smash Martian

by Peter
Categories: Clockwork toys, Futuristic/sci-fi, Marx Toys, Robots & Aliens
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TV adverts have been with us as long as TV itself and many icons have stayed with us, the Smash martian will be remembered by many from the 1970′s.

Smash Martian 1

Mr. Smash is all plastic with clockwork motor and removable antennae. It hobbles slightly as it moves forward. Simultaneously the arms move back in forth in opposite directions while the upper head and mouth move up and down. The little brown object held in Mr. Smash’s right claw is actually a plastic potato! Best of all it works great!

Mr. Smash was actually a commercial advertising figure used to promote the sale of Cadbury’s Smash# brand of instant mashed potatoes. The “For Mash get Smash” sticker logo on the robot’s chest refers to the potato product. It became a well known European phrase in the early to mid-1970′s. The commercial shows a family of Martians marvelling at the curious potato eating habits of “primitive” Earthlings. It was such a big hit that Cadbury’s contracted the Marx company to produce a plastic robot toy based on the commercial.

Smash Martian 2

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